The Ultimate B2B Sales Plan

A comprehensive step-by-step guide to having laser focus in your sales growth.

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(The 7 Figure Blueprint To Consistently Scaling Your Project Sales To Record Heights)

The Project Principle, War Map & Deal Clock Sales Methodologies have been successfully implemented in over 300 companies across 4 continents and 7,000 sales people resulting in over $850M in additional project sales to date.

This is a proven, modern way to consistently and predictably scaling your project sales to record levels. Delivered to you step by step with world class program materials including the highly coveted ‘Project Principle – War Map’ in a hard copy.

We’re here to support your record growth with access to our Exclusive Mastermind, Monthly Q&A Project Sales Webinars & 7 Figure Sales Training Video Vault. We exist to help project related companies win more high value projects more often. This is what you’ve been looking for.


  • MODULE 1: The Magic Loop Of Rich & Poor
  • MODULE 2: The Key To Scaling (Theory Of Constraints)
  • MODULE 3: The Profit Pillars
  • MODULE 4: The Project Figure
  • MODULE 5: The Standards Required
  • MODULE 6: The Activity Required (KPI’s & KPA’s)
  • MODULE 7: The SLIC Method
  • MODULE 8: Three Types Of Business (Bread & Butter, Big Fish & Unicorns)
  • MODULE 9: Develop Unfair Advantages
  • MODULE 10: Five Core Value Drivers
  • MODULE 11: Top Strategic Partners
  • MODULE 12: Deal Clock Sales Methodology


BONUS ACCESS (Valued At $7,997!)

  • Project Compass App – “Find The Winning Deal Strategy In 60 Seconds”
  • Prospect Compass Tool – “Best Practice Customer Touch Points”
  • Unicorn Sales Tool – “The 7 Figure Sale Deep Dive Program”
  • Project Selling System – 400+ Page Quick Reference Guide
  • FREE Access To The 7 Figure Video Training Vault (600+ Sales Training Videos)


  • The War Map – Digital Copy
  • The War Map – Poster
  • The Project Principle (E-Book & Audio Book)
  • The Future Of Selling (E-Book)
  • Access To Exclusive Monthly Project Sales Q&A Webinars
  • Access To Exclusive Project Sales Mastermind

Onsite Investment = $12,000 + GST

Online Program = $1,997

Your Instructor

Steve Claydon
Steve Claydon

Steve Claydon is an International Best Selling and 6x Author. Keynote Speaker. Thought Leading Business Development Specialist and 5x Business Owner. He has had the privilege of personally mentoring over 250+ Project Based Companies and over 7,000+ Sales Professionals across the globe, adding 100's of millions of dollars to their bottom line. Above all else, Steve is a family man, enjoying time with his wife Anna and two girls, Alyssa and Nora.

Courses Included with Purchase

A Complete List Of Planners, Checklists, Action Steps & Every Book I've Ever Written
Steve Claydon
The Project Selling System (THE ULTIMATE B2B SALES PLAN)
How To Convert High Value Projects By Knowing Exactly What To Do & What To Say
Steve Claydon

Original Price: $2,994

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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