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The Project Principle - 21 Day Strategic Growth Plan

How To Create Singularity Of Purpose And Scale Your Company Exponentially.

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Welcome To The Project Principle - 21 Day Growth Program!

You're here because you want to create real and significant change in your projects based company. You're wanting some consistency in your sales results, you want a team that is driven and motivated to shift the needle of the business in the right direction and you want to remove the constraints that so often hold you back.

In our experience of working closely with hundreds of companies across the planet, we've found that impenetrable 'glass ceilings' are consistently created because of constraints within four key areas.

  1. No time for innovation, research & product development (despite the desire to).
  2. Operations are consistently one step ahead of sales, leaving the organisation 'needy & hungry'.
  3. Sales & Marketing find themselves being reactive despite wanting to be proactive.
  4. The client is in control and has the luxury of choice leaving you playing the waiting game.

The outcome? Stress, burnout, fatigue, anxiety and declining profits and sales.

Exactly what you don't want when it comes to business growth... Let alone the sinking feeling of personal dissatisfaction when you finally get home from work in an attempt to be 'present' with your family.

We want you to know that you're not alone. We want you to know that there is a way out and it's easier than you think. It requires a psychological shift and some specific actions which leads us to this program.

Everyday for 21 Days you'll unlock highly insightful and to the point Strategy Video (5-6 minutes on average) with a PDF template to download and use with ONE simple action to take that day.

We're here to guide you through the four core pillars of company growth:

  1. Innovative & Creative Thinking Company Wide
  2. Consistently Full Pipeline Of Quality Opportunities
  3. High Sales Conversion With Higher Profits & No Competition
  4. Seamless Project Delivery With No Constraints

It takes a psychological shift paired with specific system & process creation that makes all the difference... We know that part of your brain will be telling you that it's not possible. That's most likely why you're experiencing the constraints you're facing right now.

Follow the step by step process that has been utilised and refined hundreds of times by projects based companies just like you. It's led to more than $300 Million in additional sales growth over the past four years. We wrote a book on it. We flew to Germany to film a full length documentary on it. We spend every waking hour exploring it further and deeper and we know for certain that it will help you move away from constraints and into the luxury of choice.

Look forward to sharing with you on Video 1 (Available Instantly)


FREQUENTLY ASKED QUESTIONS

Q: Why only $495? Don't you charge thousands even tens of thousands a month for your consulting?

A: People who pay, pay attention and actually do the work. After giving away thousands of free training videos and after working with over 200+ companies that pay thousands and tens of thousands a month to work with us, We've come to realise that a Decision Maker like you needs some skin in the game to commit.


Q: Do I get to keep the videos, planners, sales tools, checklists and downloads?

A: Certainly do, they are all yours for life!


Q: How do you guarantee that this will work and help our projects based company grow?

A: From experience. The Project Principle has been created after personally and directly working with hundreds of projects-based companies and 7,000+ sales professionals and business owners first hand, seeing what works and what doesn't. If you watch all the videos, take the action steps each day for 21 days and still DON'T have the blueprint to growth... Not only will we give you back your $495, We will double it in appreciation of your time.


Q: Is this a program I'll buy and never use?

A: I don't know, you tell me? Do you want to say goodbye to the constraints?


Q: How long do the videos go for and how long do I need to commit for each day?

A: The videos are short, sharp and to the point (no fluff or extras) and 99% are only 6-8 minutes long. With the action steps involved you won't need to commit any more than 21 minutes a day to see some serious change! If you're working 8 hour days, that's only 4% of your time committed to working on your company. We know for certain that those who time block daily in their calendar the time required to do this program are the ones who see significant and profound change.


Q: Does this work for my industry?

A: These strategies have been specifically designed for the projects-based company. Often consisting of those who do some form of manufacturing, procurement, project delivery/install, consultative/tender sales process. We've successfully applied The Project Principle with massive results for those turning over a few hundred thousands to a few hundred million. Based in Australia, New Zealand, UK, and the US. I've only picked what's proven in the above. How? Because it's about human behaviour and pattern recognition.


Your Instructor


Steve Claydon & Darcy J. Smyth
Steve Claydon & Darcy J. Smyth

Steve Claydon:

The motivator. The architect of flawless sales strategy. The master of reaching outcomes.

Steve is here to show you one thing: The exact strategy to grow your company to its next level in profit. Having worked with projects based companies ranging from $5 Million to $500+ Million, Steve has developed an astoundingly clear map for adding an extra zero to your sales numbers as you progress through the journey of business growth. Steve says the key to his clients’ significant growth is in teaching them ‘how to think’ instead of ‘what to think’ – a skill that so few are ever taught to develop, which is why it’s such an essential part of the Project Principle program.


Darcy J. Smyth:

The precise predictor of your buyer’s thoughts. The psychological influence specialist. The ultimate sales problem solver.

Those that have experienced Darcy’s work are most often left jaw-dropped by the depth of understanding into why us humans do what we do, and how we can apply that directly to our sales and marketing strategies for massive growth. Having worked with thousands of business owners and salespeople as a coach, mentor and trainer of buyer psychology, his obsession with the workings of the ‘buying brain’ have now been made available to you in the Project Principle program.


Course Curriculum


  Welcome To The Project Principle
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  Day 1 - Setting The Project
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  Day 2 - The Secret To Change
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  Day 3 - Hourly Opportunity Cost
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  Day 4 - The Problem That You Solve
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  Day 5 - "Yes" Defined By Your "No"
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  Day 6 - Set The Principles
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  Day 7 - New Business Lifestyle
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  Day 8 - Develop Your Unfair Advantage
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  Day 9 - Build The Trademark™
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  Day 10 - Exploring Patterns
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  Day 11 - Voicing The Customer Voice
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  Day 12 - Internal Market Trends (How To Read Them)
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  Day 13 - External Market Conditions (How To Use Them)
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  Day 14 - One Page Trend Map
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  Day 15 - The Key To Scale
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  Day 16 - It's Time To Innovate (NOW!)
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  Day 17 - Top 10 Sales Planner (Interactive Selling Tool)
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  Day 18 - Building Your Dream Team
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  Day 19 - Develop Your Mafia Offer
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  Day 20 - The New Currency Of Success
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  Day 21 - Next Steps
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  BONUS! - One Page Sales Plan + Project KPA Calculator
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!